Emergency Nurse Recruitment Campaign
Online campaign targeting nurses transitioning to Emergency Nursing.
Challenge
Alfred Hospital's Emergency Department faced a critical shortage of experienced emergency nurses after the COVID-19 Pandemic surge. Leading to staffing challenges, increased workload for existing staff, and potential compromises in patient care quality. New nurses were needed to be sourced from other departments, hospitals and countries. Their previous recruitment asset consisted of a montage of still images and text.
Solution
To address this issue, a comprehensive recruitment campaign was initiated to attract qualified and passionate nurses to join the ED team. The creation of the campaign was developed hand in hand with the all stakeholders involved, helping develop shots-lists and and script, with current nurses volunteering to be involved to share their experiences and enthusiasm for Emergency Nursing.
Outcome
The recruitment campaign involving various versions of the advertisement, ran across various social media platforms and internal comms, attracting a diverse pool of qualified applicants. The campaign's outcome led to increased applicant quality, bolstered team dynamics, and laid the foundation for ongoing workforce development initiatives, ensuring sustained high-quality patient care in the long term.
H is for Hospital
Communicating essential information to younger patients in the Emergency Department.
Challenge
The Emergency Department in Sandringham were facing challenges in effectively communicating with children and their families in the waiting room, in regards to procedures to be undertaken. Despite efforts to provide information and support, the methods of communication were often ineffective, leading to confusion and anxiety amongst paediatric patients and their caregivers.
Solution
The solution was a video series designed to educate and empower paediatric patients facing various procedures in the Emergency Department. Each video provides a clear, age-appropriate explanation of a specific medical procedure, helping children and their families understand what to expect and feel more confident during their ED visit.
Outcome
H is for Hospital - a video series for children in the ED awaiting specific procedures. Each common paediatric procedure has its own video that can be watched and help understand what to expect and relieve anxiety and confusion. The video series expanded beyond its initial informative goals, to a research project, investigating the impact of visual aids on paediatric patients.
The project has gone onto spawn a research project in conjunction with Monash University and went onto be nominated for multiple awards at the end of 2024.
Launching the Alfred Emergency Academic Centre
Alfred Emergency Education looks to formalise its academic programs with the Alfred Emergency academic Centre.
Challenge
As the centre prepared for its official launch and the unveiling of its website, they recognize the importance of a compelling video to introduce their institution to the public and at launch itself. Key aspects that were needed were to effectively communicates their mission, values, and offerings to a wide audience, including prospective students, faculty, researchers, donors, and the general public.
Solution
We collaborated closely with the centre to develop a comprehensive plan for the production of the launch video. This included script script development, pre-production planning, production, Post-production and delivery.
Outcome
The launch video receives enthusiastic praise from the client and stakeholders, successfully showcasing the centre's dedication to advancing healthcare through education, research, and collaboration. Released on the centre’s website and social media, it sparks notable interest and engagement, raising awareness of the centre’s mission and drawing attention from prospective students, faculty, and donors..
Life in a Pandemic
In a partnership with the Victorian Government (DFFH) and United Sikhs, a short online web series exploring the Sikh community experience during COVID-19 Lockdown.
Challenge
As the COVID-19 pandemic impacted communities worldwide, United Sikhs recognized that there was a lower uptake of the COVID-19 vaccination amongst older community members. They understood it was important to encourage vaccination among vulnerable individuals within the Sikh community. To address vaccine hesitancy and promote uptake.
Solution
We launched an online communication campaign featuring personal testimonies from the Sikh community members who shared their individual and unique experiences during the lockdown. Emphasizing community support importance of vaccination in safeguarding public health. The campaign was distributed across every social media platform and shared via Whatsapp.
Outcome
Our campaign effectively reduced hesitancy among vulnerable individuals within the Sikh community. Through relatable testimonial videos and culturally tailored messaging, the campaign empowered community members to make informed decisions about COVID-19 vaccination, fostering a sense of solidarity and unity.
Collaboration between Australia and UAE
Project taking Emergency Department leaders to United Arab Emirates to train Emergency Nurses from around the country.
Challenge
The CAEC program aimed to position Abu Dhabi as a global leader in emergency care through a collaboration between Alfred Health, Monash University, and the Department of Health Abu Dhabi. Capturing its complexity required balancing global innovation with cultural sensitivity. The challenge was to highlight the program’s international partnerships and its transformative impact.
Solution
Our team created multimedia content featuring live training sessions, interviews with key stakeholders, and narrative-driven videos. Filming on-site in Abu Dhabi, we emphasized collaboration and innovation while respecting cultural norms. The final content connected with both local and global audiences.
Outcome
The project showcased Abu Dhabi as a leader in emergency care, with content used in conferences and online platforms. It amplified the program’s global visibility and inspired broader healthcare innovation. The collaboration reinforced Abu Dhabi’s reputation for excellence in emergency care.
Academic Centre Social Guideline and Strategy
Developing the AEAC’s social media guideline, strategy and content
Challenge
The Alfred Emergency Academic Centre (AEAC) is a leading institution dedicated to emergency medicine research, education, and clinical care. AEAC wanted to increase the quality and leverage their social media platforms to engage with the medical community, and promote awareness about their emergency care courses.
Solution
We embarked on a comprehensive initiative to develop social media guidelines and a strategy tailored to the unique needs of the institution. We undertook stakeholder engagement, guideline development, and training to establish standard practices for consistent, impactful communication.
Outcome
The social media strategy boosted AEAC's digital presence and engagement with the medical community. Tailored guidelines ensured consistent, impactful content aligned with its mission. This increased awareness and support for their emergency medicine education and research courses.